3 Yahoo! Web Analytics now available for search and display advertisers

Yahoo! Web Analytics now available for search and display advertisers

Website visitors are now people, not clicks - Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.

If you’re an advertiser in need of some serious analytics, you’ve probably been watching for our Yahoo! Web Analytics enterprise tool—and you’ll be glad to know that it’s now available for free to search and display advertisers supported by a Yahoo! account team. 

If you haven’t been watching for it, you may wonder why you should care. “Yahoo!’s emerging Web Analytics service surpasses Google in several key categories relevant to enterprises,” says a recent report from independent analyst firm CMS Watch. Search advertisers can use Yahoo! Web Analytics to track performance of their campaigns—not just Yahoo! Search Marketing, but campaigns on other search engines, display campaigns, even email campaigns—from click to conversion.

Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site.

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